When the same ad runs too often, consumers grow bored, annoyed or hostile. But some marketing executives are finding new ways around the problem, by varying their messages and media. The Wall Street Journal reports.
The Wall Street Journal points out that bad listeners aren’t really listening - they often are rehearsing what they’re about to say, grab every conversational opening and scout for flaws in an argument.
To design an offering that customers will love, start with a rough draft—and co-create. Read this excellent Business Week article by clicking here.
Search engines and online archives keep stories alive indefinitely. From the Public Relations Society of America, an article that explains the dangers of online search engine memory: PR Tactics and The Strategist Online